Businesses rely on marketing tech. The vast expenditure and complexity has caught the attention of CIOs, who must collaborate with CMOs for MarTech ROI.

Aligning people, strategy, and technology to deliver impactful, personal experiences.

To improve both customer and employee experiences, a continuous digital transformation and consumerization of IT is needed.

In an age where ecommerce is on the rise, how should European CIOs respond to ensure the optimal digital experiences?

The pursuit of lasting customer experience is a daily endeavor. It is dynamic and often unpredictable.

Improving customer experience starts with personalization, unifying data sources, creating agile content and operating across multiple channels for maximum impact.

Adobe’s 2022 Digital Trends report captures insights from nearly 10,000 marketers, consultants, and practitioners to map the evolution of marketing, advertising, content, commerce, and customer experience trends around the world.

The bigger picture of the big picture. Creating a fully connected retail business.