CIO

Episode 4: Customer experience: The CIO’s perspective

  • Podcast
  • 22 Min Listen
Customer experience is marketing job’s, right? Not so fast. The CIO is fast becoming an integral player in the new digital, data-centric business.

Why CIO-CMO collaboration is essential to your MarTech strategy

  • Whitepaper
  • 7 Min Read
Businesses rely on marketing tech. The vast expenditure and complexity has caught the attention of CIOs, who must collaborate with CMOs for MarTech ROI.

The winning playbook for experience personalization

  • Whitepaper
Aligning people, strategy, and technology to deliver impactful, personal experiences.

IT consumerization: Bending to reality

  • Whitepaper
  • 5 Min Read
To improve both customer and employee experiences, a continuous digital transformation and consumerization of IT is needed.

Is your digital business ready for the post-COVID consumer?

  • Whitepaper
  • 5 Min Read
In an age where ecommerce is on the rise, how should European CIOs respond to ensure the optimal digital experiences?

Why you need a digital technology backbone to deliver a world-class customer experience

  • Article
  • 6 Min Read
The pursuit of lasting customer experience is a daily endeavor. It is dynamic and often unpredictable.

Digital leader insights: Manish Patel talks leadership and customer experience

  • Article
  • 3 Min Read
As CIO of MG Motor India, Manish Patel talks about matching product innovation with new digital approaches to customer engagement and the customer experience.

Towards great customer experiences: A CIO assessment checklist for digital transformation

  • Whitepaper
  • 11 Min Read
Improving customer experience starts with personalization, unifying data sources, creating agile content and operating across multiple channels for maximum impact.

2022 digital trends: change accelerated

  • Report
  • 30 Min Read
Adobe’s 2022 Digital Trends report captures insights from nearly 10,000 marketers, consultants, and practitioners to map the evolution of marketing, advertising, content, commerce, and customer experience trends around the world.

Creating a fully connected retail business

  • Ebook
The bigger picture of the big picture. Creating a fully connected retail business.

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