Businesses rely on marketing tech. The vast expenditure and complexity has caught the attention of CIOs, who must collaborate with CMOs for MarTech ROI.
As CIO of MG Motor India, Manish Patel talks about matching product innovation with new digital approaches to customer engagement and the customer experience.
Improving customer experience starts with personalization, unifying data sources, creating agile content and operating across multiple channels for maximum impact.
Adobe’s 2022 Digital Trends report captures insights from nearly 10,000 marketers, consultants, and practitioners to map the evolution of marketing, advertising, content, commerce, and customer experience trends around the world.