Consumers need to know that their data is safe. With recent data breaches leaving consumers distrustful of organizations, companies need to ensure they are doing everything they can to respect the consumer’s privacy and protect their data. Data is of course, an essential part of the customer experience and is needed for targeted marketing, but it should to be managed carefully. It is the responsibility of the C-suite to handle data and enforce GDPR compliance at every level throughout the company.
Download this whitepaper to read about how businesses can ensure data privacy and retain the trust and loyalty of the consumer.