Episode 4: Customer experience: The CIO’s perspective

Customer experience is marketing's job, right? Not so fast. The CIO and their equivalent is fast becoming an integral player in the new digital, data-centric organization.

In the fourth episode of The Living Enterprise, the peer-led podcast series brought to you by CIO in partnership with Adobe and Microsoft, our band of global CIOs, CTOs and CDOs discuss preconceptions about customer experience, why the IT leader is now a pivotal player, and how they build better working relationships with CMOs and other line-of-business peers. Along the way, our experts discuss building a customer experience strategy from scratch, the impact on data management, the importance of trust and the new value that organizations can exploit through machine learning and artificial intelligence.

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Alternatively, we have created an original animation of this podcast episode, bringing to life the illustration you can see below. Download this charming, light-hearted animated visualization of the podcast now.

Watch now to hear from your peers across the globe, including:

• Cynthia Stoddard, CIO and Senior VP, Adobe
• Beatriz Copelli, CDIO, British American Tobacco
• Jay Ferro, CIO, Quikrete
• Andrew Wilson, CDO, Microsoft
• Steve Allison, Head of Product Marketing Audience & Data Technologies, Adobe EMEA
• Manish Patel, CIO, MG Motors India
• Isaac Sacolick, President, Star CIO

Click the image below to download the full podcast illustration.

Up next in episode 5 of the The Living Enterprise podcast series, we’re discussing everything cloud, and how’s it value has moved from cost and efficiency to becoming a modern-day innovation powerhouse. Tune in to hear how these CIOs are harnessing cloud computing services, where they see the gremlins and complexity, and how you too can counter such problems moving forwards.

Additionally, learn more about how to understand your customer and deliver more a personalized experience by watching the CXM Insight Series from Microsoft and Adobe. Click here for more information.