Improving Customer Experience

Episode 4: Customer experience: The CIO’s perspective

Customer experience is marketing job’s, right? Not so fast. The CIO is fast becoming an integral player in the new digital, data-centric business.

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Is your digital business ready for the post-COVID consumer?

In an age where ecommerce is on the rise, how should European CIOs respond to ensure the optimal digital experiences?

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2022 digital trends: change accelerated

See what sets leading marketing organisations apart from the pack

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Why CIO-CMO collaboration is essential to your MarTech strategy

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Why you need a digital technology backbone to deliver a world-class customer experience

The pursuit of lasting customer experience is a daily endeavor. It is dynamic and often unpredictable.

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Creating a fully connected retail business

Be a native of the world of experience-driven commerce, whether you were born brick-and-mortar or in the cloud. Adobe and Microsoft can show you how.

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The winning playbook for experience personalization

Aligning people, strategy, and technology to deliver impactful, personal experiences.

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Digital leader insights: Manish Patel talks leadership and customer experience

As CIO of MG Motor India, Manish Patel talks about matching product innovation with new digital approaches to customer engagement and the customer experience.

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IT consumerization: Bending to reality

To improve both customer and employee experiences, a continuous digital transformation and consumerization of IT is needed.

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Towards great customer experiences: A CIO assessment checklist for digital transformation

Improving customer experience starts with personalization, unifying data sources, creating agile content and operating across multiple channels for maximum impact.

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Becoming a Digital Leader

IT leaders increasingly have to offer more than technology expertise. Instead, they must become cross-functional change-makers.

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Building Data-Driven Business

To succeed in the digital economy, organizations must put data at the heart of their business strategy.

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