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Through a unified customer profile and personalized interactions, Customer Data Platform (CDP) holds the key to a better customer experience. The benefit of a unified and centralized database is that it can be used to deliver more comprehensive insights into customer behavior, which can be used to develop and improve more personalized experiences.
Selecting and developing the right solution has to involve close collaboration between IT and marketing teams. Download this whitepaper to find out more about the data management platforms and tools that can be used to better understand the customer and enhance the customer experience.